• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics platforms, and email marketing software.
• Identify trends and insights and optimize campaign performance based on data-driven decisions.
• Collaborate with internal teams, including creative, product, and sales teams, to develop and execute integrated marketing campaigns.
• Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics to drive continuous improvement.